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Finnish brand Papu Design was founded in 2012, when the mother of two, and clothing designer Anna Kurkela wanted to show that with your own example and decisions one can change the world. Stylish and ethically made children’s clothes were hard to find, so Anna felt she had to do something about it. She found artist Hanna-Riikka Heikkilä to join her on this journey, and that was the beginning of their friendship, collaboration and now growing and international children’s clothing brand.